It's All Inside Out
Generative art, 2006

The deconstruction, if not destruction, of the male images of representation is the driving force behind the development of It's All Inside Out. The seemingly unattainable "perfection" portrayed in advertising remains a source of empty promises responsible for the degradation of self esteem and perceived normality.

Through the process of manipulating appropriated images of advertising, the facade is exposed so we may look beyond the surface, to break down the absurdity of commercial peer pressure and see past the image into the gray nothingness underneath the manipulation. Through the endless stream of marketing images, there is really nothing there but the personal conflict of what a man "should" be and what he "wants" to be and the constant questioning if what he's thinking is actually his property at all.